Is a One-Page Website Good for You?
You might have been wondering if a one-page website would be suitable for your business.
Most likely you already have a website – a one-pager or a multi-page. If not on the web, then at least in your head. After all, you're an online working person; thus, you need an online presence in a form of a portfolio or a business card.
You might have been thinking of your own website for a long time now, wondering about its form, or even already designing it. I imagine that at this point you might have spent hours on the web, searching for some answers. You’ve looked for inspiration everywhere. You’ve seen heaps of examples of one-pagers, multi-pagers, pages of numerous patterns and designs. Finally, you’ve found the one and decided that was right for you. The sleek, slim, fast one-pager offering all information at a glance...
OK, stop here and listen to me (well, technically, read my words, please).
One-pager for a start-up
As people launching their first start-up – Ifrit Software – we've been there and we’ve done that one-pager website. A friend of mine had designed an elegant page for us. It included a short info about our offer, our portfolio pieces and several ways to contact us. Simple, right? Well, not quite, actually. A thorough consultation with a SEO specialist left me hanging. Why? Because, in their words, our one-pager wouldn’t work the way we wanted it to work.
One pager as a business card
I mean, it would work if we wanted to treat it as a business card and sent it to potential customers while cold emailing, for example. But it wouldn’t get us anywhere in Google searches, as it wasn’t suitable for search engine optimization.
One-pager and SEO (Search Engine Optimization)
So, as we wanted customers to come to us instead of us searching for them, we needed a multi-page, since a multi-page offers much better SEO possibilities.
Ifrit Software offers a multitude of services, so SEO is essential to our brand’s positioning. We offer many website development services, so we needed different pages to convey more information about them "out there." But your one-pager might not be a lost cause! For you it might actually be the right solution with a completely different story than ours.
For whom is one-pager suitable?
A one-pager might be the right choice in case of the following examples:
You run a consulting business. On your one-page website you can schedule introductory calls or book consultation.
You are a coach, a doctor, a therapist, or a virtual assistant. People can find you through your one-pager easily, and you can even equip it with scheduling and appointment tools.
You organise an event and you want to promote it. In that case, your one-pager should have a clear call-to-action, encouraging your webpage’s visitors to, for example, buy or book tickets to your event.
You work in a cultural institution and you organise a conference on a particular subject. Through a one-pager, people can easily discover your event, find all necessary information about it, and – what interests you the most – buy tickets.
Examples of well performing one-pagers: landing pages and portfolios
You want to sell something. Landing pages belong to some of the best-performing one-pagers. That's because they have a clear purpose, many keywords, a clear goal, and a single call-to-action – to buy your product.
You are an author, a writer, a course maker, etc.
You have a simple freelancing portfolio that you want to present to your potential customers or business partners. Something like our landing page that shows off your biggest projects and contact information.
One-pagers usually have a simple design without having an overwhelming amount of information. They're fast and it's easy to make them mobile-friendly. They need to have clear sections, though, so that the visitors wouldn’t get lost in the content. Adding the back-to-top button and anchor links would be an advantage, too. These will keep your UX intuitive and pleasant.
And here are the advantages of a multi-page:
It can be keyword-rich through its sub-pages, thus improving your SEO results.
It might be easier for your readers to find information on separate pages. Scrolling through one, long website in search of information might annoy them and make them leave your website. Not everyone is aware of CTRL+F shortcut!
It generates many links (for each sub-page, that is). That can improve your SEO a lot!
You have a plenty of space for metadata (although your website will more likely load slower) and much more space for the information you wish to pass to your readers.
You can add another, completely new subpage to the existing site if you need more space for extra information. In that case, a one-pager has limited possibilities and you might not have enough space on it to present your new content. You might even need to redesign the entire page to add something new that needs to be there.
Multi-pages are great for positioning. It's easier to add something new without ruining the website’s structure. If you run many different services, you can add separate subpages to cover each topic.
It's better to launch a website sooner than later. By creating an online presence, you're making it possible for more people to find you. But what if it’s hard to make a decision?
Still have questions? Contact us!
If you are still puzzled which website would be the right for you and your business, we will help you choose the best solution there is. Contact us today! We will get back to you within 24 hours from Tuesday to Friday. The initial consultation is free of charge.
We are here to help you ff you still have questions! Just contact us at email@example.com.
We will get back to you in 24 hours from Monday to Friday.